← All case studies

NORTH & STONE / PHOTOGRAPHY & WEBSITE

North & StoneA personal collection. A place to explore it.

My own photography brand, built around the energy of cities and the stillness of nature. A bespoke website gives the photographs room to breathe and helps visitors picture one in their own space.

Own brand project · Live website

Visit North & Stone ↗

The brief

Turn a personal archive of city and nature photography into a coherent collection, with a welcoming place to browse and enquire.

What I delivered

Photography, collection curation, a bespoke responsive website, personal storytelling, image viewing tools and a digital ordering route.

What it brings together

The photographs, the story behind them and practical choices about format, size and the next step.

From looking to imagining it at home.

Every part of the website supports the photographs.

01 A collection with a clear identity Photography, curation and personal story

The site brings 54 photographs into City and Nature collections. A personal introduction explains what draws me to those places, with calm spacing and a restrained visual style that keeps attention on the work.

Visitors can browse the complete collection or filter it to the subject that interests them.

02 Help visitors picture the result Room previews and frame choices

Each photograph opens in a larger viewer. Visitors can switch between the image, a white gallery wall and a wooden easel, then explore different frame finishes.

The previews are clearly labelled as illustrations. They help visitors imagine the photograph in a room while keeping the final print and framing choices open for discussion.

North and Stone room preview showing an Edinburgh photograph in an oak frame with format and size choices
03 A practical route to ordering Clear choices and personal fulfilment

The digital option offers suitable print sizes and a prepared email containing the photograph reference and chosen format. Once I confirm the file and delivery time, the customer can pay through the linked Revolut checkout.

Digital files are delivered personally by email. Paper prints and framed work follow a separate enquiry route, with availability and a complete quote confirmed before payment.

04 What this could do for your business Designed around your work and your customers

A maker, photographer or creative business may need more than an image grid. This project shows how a website can explain the story, make a collection easy to explore and guide a visitor towards a useful enquiry.

Your website can follow the same principle, with the content and features chosen around what your customers need to see and decide.