A clearer identity
A white-and-pastel brand and a website with clear routes for classes, couples, events and workplace wellbeing.
Retro Dance / Website live · System refinements ongoing
From the first enquiry
to the dance floor.
A refreshed identity and practical digital tools for Katie’s dance business—from how people discover a class to how attendance is recorded.
01 / THE STARTING POINTToo many separate
Too many separate
pieces of admin.
Enquiries arrived through Facebook and email. Payments and class administration involved manual steps. The customer-facing brand and the systems behind it needed to evolve together.
The brief grew beyond a spreadsheet: build a more coherent experience for Katie and the people using her services.
02 / The work
A business journey,
not a single tool.
A working control centre
A master Google Sheets system covering bookings, members, venues, attendance, events, wedding couples and payments.
Information with a purpose
Structured registers and monthly reporting bring activity and payment information into a more useful view.
Enquiry & website→Booking records→Class administration→Reporting
Project overview. Each operational connection is refined and tested as part of the wider build.
03 / Try the interface
Tap. Confirm.
Signed in.
A simple arrival experience, designed around large pastel name tiles. Try the sign-in interface below.
For the person arriving
Large name tiles, a confirmation step and a visible signed-in state.
For the organiser
The saved implementation writes attendance to Google Sheets, checks duplicate sign-ins and includes an admin sign-out control.
For the wider business
The master system includes payment tracking and monthly views of revenue, attendance and enquiries.
Where the project stands.
The public website is live and operational refinements are ongoing. The work brings together the customer-facing website, a master administration system and a touchscreen sign-in experience.
The next stage is to finish and test the remaining booking, payment and administration connections with Katie. Results will be measured as the complete workflow is used.
A clearer next step
Tell me what’s
slowing you down.
You don’t need a technical brief. Start with the problem.