Emily McLatchie / Website redesign
Emily McLatchieSpace for the artwork to speak.
An artwork-led redesign for a visual and community-based artist, bringing paintings, creative practice and enquiries into a clear, welcoming website.
Website preview · Launch planned for November 2026
Explore the redesigned preview ↗The approach
Give Emily’s artwork room to lead, while making her practice and community work easy to discover.
What I built
A visual homepage, dedicated work and shop sections, artist information, community projects and clear enquiry routes.
The difference
The original opens with an introduction and biography. The redesign leads with the artwork, with distinct routes for exploring paintings, learning about Emily and getting in touch.
From introduction to exploration
Compare the original homepage with the working redesign above.
01 An artwork-led first impression Painting at the centre
A large artwork showcase creates an immediate introduction to Emily’s visual practice. Visitors can move from the homepage into the work itself.
02 Clear routes through the work Explore, learn, enquire
Work, Shop, About, Community, Exhibitions & CV and Contact each have a clear place in the navigation, bringing the different sides of Emily’s practice together.
03 See both versions Original and preview
This comparison shows the original website and the redesigned preview. Launch is planned for November 2026; the preview has not yet replaced Emily’s existing domain.
Ready for a clearer website?
Let’s give your work a place to shine.